I have been running my own business for the past 10 years. With this experienced gain, I can tell you that email marketing tactics such as email subject lines are crucial for communicating with your customers.
If you are already operating in the business field for quite some time, I assume you are already aware of this.
Just using email marketing tactics won’t help if you are not getting any success at it. That brings me to the question are you successful in your email marketing?
Those of you who have got the game right may find success. However, those who have yet to figure it out may still be struggling.
Let me help you guys. The problem with email marketing starts when your customer never opens your mail. What’s the problem?
Well, it all comes down to the subject line of the email.
If you thought subject lines were not important, you couldn’t be more wrong than this.
According to statistics, around 60% of customers open the mail seeing the subject line.
Approximately 75% of your customers may think your mail is spam and delete it immediately.
This should tell you the importance of a subject line in the mail.
If you want your customers to read your emails and generate more clicks, you have to excel in the process of creating the perfect subject line.
Overall, you need to understand the importance of email marketing.
Now let’s look into some tips that can help you frame the perfect subject line and produce more clicks. Going through these tips should help you.
1. Email subject lines create curiosity
Humans are curious creatures. If your customers are interested in your mail, they will open it.
All you need to do here is pick your customer’s interest. This needs to be done with the help of your subject line. But how do you create an exciting subject line?
You should not make the mistake of giving away all the information at once. This is the biggest mistake to make. You aim to tease your customers and leave them curious to know more.
Half of your battle is won here if you can get this right.
Let me give you an example to better understand what I am saying.
Say you are to promote your blog through email, so you send your blog link to your recipients. Let’s assume that your topic is ‘Women Are More Active On Social Media.’
What should be the subject line for this topic? There are two possible options. ‘Who is more active on social media? Men or Women?’ or ‘Women are more active than men on social media.’
Try to understand the difference between the two subject lines.
In the first one, you are not letting out all the information. Instead, you are leaving your audience with a question. This will create curiosity in your customers to know more.
Whereas for the second one, you already reveal to your customers the answer to your question. These subject lines will fail to pick your customers’ interest.
By picking the interest of your customers, you have accomplished a few things, including:
- Increase in click-through rate
- Improve your open rate
- Driving more traffic to your site
- Increase in conversation rate
This is the best email marketing strategy for you to use. Treat your subject line like the movie trailer. Give the preview so that your customers know what to expect.
2. Email subject lines, including free offers
Want to get the attention of your customers? Send them free offers and promotions, and watch your customers get excited!
This is one of the best ways to pick interest in the minds of your customers. Not just that, but it also makes them happy too.
However, most businesses hesitate to use the word ‘free’ in their subject lines as it may get detected as spam.
For the record, no such data supports this theory. There is nothing to worry about. You can add the word ‘FREE’ in all caps lock.
This will help you to catch the attention of your customers. Giving away free items on purchase also encourage your customers to buy more from your website.
Promotions are considered one of the best ways to retain your customers.
Apart from producing more clicks, there is one more reason why you should give away free items via email. The reason is simple. Email marketing is not expensive.
Email marketing is considered to be highly effective, and therefore, it is worth the investment.
If you ask me, I rely heavily on email marketing and also on various tools for email marketing for the promotion of my website, and I would suggest you do the same.
3. Touch of personalization
Another effective way of approaching your customers is to get personal with them over email.
This will help you to gain their trust and build a long-term relationship. Now, let’s look at how personalized emails affect your marketing tactics.
Personalized emails can get you two things:
- Increased conversation rate
- Improved click-through rates
As a marketer, your aim should be to improve both figures. This can be done by personalizing your email subject lines.
What you can do is address your customers by their names. You can even try other ways of addressing your customers too.
Some examples:
- Location
- Relationship status
- Transaction history
- Browsing history
- Birthday
Make use of a recent purchase to follow up with your buyers.
Personalizing the email subject line will help your customers realize that the mail was meant solely for them, not the whole mass. This will make them feel valued.
This personal feeling between the customer and the business is crucial. This is exactly what you should aim for when sending personalized emails to your recipients.
This is sure to leave an impact on your customers, and thus, you will be able to generate more clicks.
4. Recent news topics
People are always up for breaking news; therefore, this can be an excellent option to pick their interest levels. However, you need to be relevant at the same time.
For example, you run a local eCommerce business.
You need to come up with a story that is relevant to your business. Like there is a new coffee shop in the town. Tell your customers the best way to get rid of coffee stains.
You need to be creative. The more creative you can get, the better it is for you.
Email is considered the second most popular news source after television. So you should be making good use of it.
However, with the news trends taking over digital platforms, it may take some time for the email campaigns to catch up. But that doesn’t mean you will not try this method.
Also, don’t forget to use the words “breaking news” in your subject line.
5. Including events and announcements
You can also send business announcements to your customers as well.
You should let your customers know if your company is participating in or organizing any event.
For example, you can use the subject line, ‘2 Free tickets. You are invited to join us!’
This will gain your customers’ attention, and thus, they will end up click-open the mail.
You don’t have to organize physical events for this if that is what you are thinking. You can even create events online.
All you need to do is announce the event in your subject line. This will help stimulate curiosity in your customers and promote a sense of urgency in them.
I believe this is an effective way of generating more clicks for your website.
Over to you
With the help of these guidelines, I believe you should be able to do well with your email marketing tactics.
Here is some motivation for you from the marketing experts.
“Email has an ability many channels don’t: creating valuable, personal touches- at the sale.” – David Newman.
“Personalisation- it is not about first/ last name. It’s about relevant content.” – Dan Jak.
Hopefully, the points that I have mentioned are clear to you. Make use of these tips for your benefit and generate more clicks.
Email marketing is an essential form of marketing tactic that you can use. If used correctly, it can prove to be immensely beneficial to you.
All the mentioned tips are effective ones. I assure you I myself follow these guidelines for the promotion of my website.
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